facebook-live-2019-guide

How to go live on facebook is one piece you wouldn’t like to miss out. The Facebook live feature was lunched in 2016 and has become very popular ever since. The Facebook Live is a live video streaming service that lets anyone broadcast from their mobile devices directly to their Facebook news feed. This guide will teach you how to go live on Facebook.

According to a research report by Vimeo, over 70% of online audiences watched videos through Facebook live service in 2018. That makes how to go live on facebook an import piece you need to read as a marketer.

According to this article on Best Video Marketing Guide 2019, videos get 3 times engagement online. This is why you need video for your business online. Millions of users use the facebook live service globally. That is a market right there. How to go live on facebook is a complete guide for anyone interested in utilizing this amazing feature for free.

What is Facebook Live?

Facebook Live is a Facebook social networking site’s feature that makes use of the camera on a user’s computer or mobile device to broadcast real time live video on Facebook. The Facebook live feature allow users to broadcast the video live to their users and can select which user should see the live stream.

The question is why are internet marketers interested in Facebook live?

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They are interested in this amazing feature because through Facebook live, marketers can interact, communicate and build brand relationship with their target market with ease. This means using the power of video to build relationship, awareness, and loyalty live and in real time.

As simple as the feature looks, there are still tricks that can be used by marketers to enable them properly utilize the feature for the benefit of their own business brand.

In this post, you will be learning:

  1. How to go live on Facebook from desktop
  2. How to go live on Facebook from mobile devices
  3. Tips and tricks for Facebook live

How to Go live on Facebook From Desktop

As an admin or editor of a Facebook page for your brand, you can easily go live on Facebook from your desktop. In reality, going live on Facebook from your desktop is easier compared to going live from your mobile device. Going live from your desktop is best suited for static live event, especially, one that involves quite a few people.

Here are the steps:

Navigate to your Page as an admin or editor and click the “Write something” box, as if you’re writing a new post.

 

Tap the menu option to “See All,” and click on “Start a Live Video.” to begin live video on your Facebook.

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Write a compelling description of your video that will appear on your Page’s Timeline and in the News Feed.

Grant Facebook permission to use your computer’s camera and microphone.

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Check to confirm that your description and video view are final before starting your broadcast. You can also record directly from your video camera or any other recording device. To setup this connection, tap, ‘Click Here’ right on the screen there.

Press “Go Live” to start your live broadcast. This will enable Facebook to give you a 3 second countdown, starting from ‘3’. This is to prepare you before the live coverage.

Your Facebook live broadcast will appear on your page’s timeline and on your news feed. You can edit it by tapping the drop-down arrow in the upper-right-hand corner.

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The edit tab will enable you to change the post date, description, as well as to create a new Facebook post featuring the broadcast. To gain more engagement, you can pin the video at the top of your page. This makes the broadcast video the first content your visitors see when they visit your page.

How to Go Live on Facebook From Your Mobile Device

To go live on Facebook from your mobile device, simply open your Facebook mobile app directly from your mobile device, go straight to your news feed.

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You will get to see a camera icon located at the left hand-side of your search bar. Tap it to open your device camera. Facebook will seek for your permission to access your mobile device’s camera and microphone.

Also, please note that you can as well go live on your Facebook profile. To do this, simply open up the status bar by clicking the text that reads ‘what’s on your mind?” From the tabs there, click the ‘Go Live” tab.

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Like we said previously, grant Facebook the access to use your device microphone and camera.

Ideally, your Facebook camera defaults to non-live photo shooting when you open it. You will need to switch to video after granting Facebook access to your microphone and camera.

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To switch your Facebook camera to live video, look to the bottom of your screen for the various types of visual content you can create. On the far left, as shown below, you’ll see the setting, “LIVE.” Tap it once.

Look at the screenshot below, you will see that the privacy setting made by the user. The video setting was made to broadcast the video to ‘Only me’ and as a ‘Post story.’ This means my Facebook friends are not going to see it.

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As a brand, you may probably want to make the broadcast public in order to reach more people. If you are simply testing things before going live, you may utilize the ‘Only me’ privacy setting. You are free to explore the other privacy setting to suite your needs.

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Next is for you to write a compelling description

You will need to write a compelling video description for your broadcast. This description usually appears above the video like a status update. To get people to tune in, write an attention-grabbing headline and help them understand what your broadcast is about.

You can do even more:

Tap the icons at the bottom of your screen to tag people who are in the Facebook Live video, add the location from where you’re shooting, or share what you’re doing in the broadcast.

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These simple tips can personalize to your video, increase visibility, and make people want to tune in to your live broadcast.

Choose which camera orientation would you like to use?

You will be given the option to choose between using your device’s front-facing camera lens, or your rear-facing camera lens. The video will be a square, so it doesn’t matter whether you hold your mobile device vertically or horizontally. See the image below:

Add lenses, filters, or writing and drawing to your video. These things will add more flavor to your video.

Click the blue “Start Live Video” button to start broadcasting and Facebook will give you a 3 sec count down before going live.

Important Note: Your Facebook video broadcast can be up to 90 minutes long. Keep in mind that the longer you broadcast, the more people who are scrolling through their News Feeds on Facebook will stumble upon your post.

Interact with viewers and commenters to improve your video ranking on news feed. Remember Facebook loves engagement. It is important you encourage your viewers to interact with your video.

Important Note: During your live video broadcast, you can also block viewers during a live broadcast by tapping the profile picture next to a viewer’s comment and then tapping “Block.” You can unblock someone you’ve previously blocked, too.

Click “Finish” to end the broadcast once you’re done with the live broadcast. This enables the video to remain on your timeline or page like any other post.

You can save the video on your camera roll and post for others to see and drop their comments too just like they can do to other posts. This helps increase engagement at the long run.

You can also edit the video privacy setting from your timeline or page. You can also delete the video and can edit the description too.

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How to Utilize the Facebook Analytical Video tool

In order to study how your live broad performed over time, , head to the “Insights” tab at the top of your brand’s Facebook Page:

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Then, head to the “Videos” section of your analytics on the left-hand side of the screen. See image below:

From there, scroll down to the “Top Videos” section, and either choose a video from that menu to look into, or tap “Video Library” to look at all of the videos your Page has ever posted.

For Pre-recorded videos:

Facebook allows you analyze the following: minutes viewed, unique viewers, video views, 10-second views, average % completion, and a breakdown of reactions, comments, and shares.

For Facebook Live videos:

Facebook grants you access to analyze all the metrics mentioned above, in addition to the following: peak live viewers, total views, average watch time, people reached, and the demographics of who watched your video.

Also, you can click into each metric to see how it changed over time when the video was live. For instance, if we click into “Peak Live Viewers,” we’ll see this interactive graph of video viewers over time:

You can get more information about your typical viewers during your broadcast, based on their Facebook profile information:

Tips on Facebook Live Broadcast

  1. Test out live video using the “Only me” privacy setting: it is important you test this first until you’re used to it. Remember, not everyone is very comfortable on live video 😊
  2. Space out live videos with other Facebook posts: According to this post here, Facebook tends to give preference to live videos in terms of organic reach and rankings. This means you can always take advantage of this by planning your content along with your normal Facebook post campaigns. You can also check out 5 Reasons Your Business Needs Facebook Video Ad
  3. Keep reintroducing yourself: this will help the viewers who didn’t join your video when you started the live broadcast to get to know you better. You can also use the description to tell a bit about yourself.
  4. Make the video visually engaging: Don’t just sit down there with a static camera position and expect your viewers not to be bored. Move your camera about, change camera position, etc. Check out 5 awesome reason your business needs explainer video
  5. Make it spontaneous: give your viewers the opportunity to interact with you. You can add live contest, question and answer section, reply comments, etc.
  6. Encourage viewers to Like and share the video: humans love to be compelled. Compel your viewers to like and share your video. It is good for your visibility and branding. I personally call it call to action.
  7. Engage with commenters, and mention them by name: when you do this, those who commented will feel more at home with you.
  8. Have someone else watching and responding to comments from a desktop computer if you’re the one holding your own camera.
  9. Subtitle your broadcast in the comments section in form of quotes. This usually is fun and keep your viewers engaged with something always to talk about.
  10. You can ask viewers to subscribe to Facebook Live notifications: sometimes, viewers don’t know they can actually take a particular action. Simply remind them.
  11. Broadcast for at least 10 minutes: the longer, the better. This is because your video will slow show up on people’s news feed.
  12. Say goodbye before ending your video: it is important and if possible, re-introduce yourself.
  13. Add a link to the description later: this is important if you have a brand website, sales page, page series, etc.

Finally, How to go live on Facebook article is part of SparkMediaX article series. You can subscribe to our list to stand a chance to win a free professional video from us. We hope you have gained one or two things from this article on how to go live on Facebook.

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